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	<title>Comments on: Consistency Vs Craft</title>
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	<description>a coffee blog</description>
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		<title>By: Wolfram</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-307</link>
		<dc:creator>Wolfram</dc:creator>
		<pubDate>Sun, 04 Apr 2010 10:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-307</guid>
		<description>First: I love science I read any piece of information I can get my hands on. The problem with science is that people tend to rely on readout too much sometimes. It is like the discussion about pressure, grind, shot volume and the like. The default parameters are a tool to help you get going. If you understand how things interact (and this is a combination of science and &quot;art&quot; for those parts, nobody can tell you anything about) you should go freestyle. Go produce a shot with less volume and a hihger dose if it produces the result you are looking for. Since perception is a major part of this and each human perceives differently (technically, not in means of learned taste prefernces, which also comes into play) it&#039;s hard to tell what is right and what is wrong.

Long speech short: science is a tool and a friend, helping to improve things. Science is not the final answer to things. If you are curious about what you do, science is one aspect to consider besides many others.</description>
		<content:encoded><![CDATA[<p>First: I love science I read any piece of information I can get my hands on. The problem with science is that people tend to rely on readout too much sometimes. It is like the discussion about pressure, grind, shot volume and the like. The default parameters are a tool to help you get going. If you understand how things interact (and this is a combination of science and &#8220;art&#8221; for those parts, nobody can tell you anything about) you should go freestyle. Go produce a shot with less volume and a hihger dose if it produces the result you are looking for. Since perception is a major part of this and each human perceives differently (technically, not in means of learned taste prefernces, which also comes into play) it&#8217;s hard to tell what is right and what is wrong.</p>
<p>Long speech short: science is a tool and a friend, helping to improve things. Science is not the final answer to things. If you are curious about what you do, science is one aspect to consider besides many others.</p>
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		<title>By: Chris C</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-300</link>
		<dc:creator>Chris C</dc:creator>
		<pubDate>Mon, 29 Mar 2010 16:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-300</guid>
		<description>Great post David, thanks. I too find myself lining up on the side of ensuring I can make the best cup, and using whatever tech is available to do that, regardless of whether it diminishes the &#039;craft&#039;/&#039;artistry&#039;/hands-on nature of what I&#039;m doing. When I work as a barista, I don&#039;t ever really think of myself as an artist or craftsman (well, maybe when pouring latte art, and that only on a good day ;-). I see my job as bringing to bear the knowledge I&#039;ve acquired of how coffee brews (and milk steams, etc.), using techniques and skills that I have practiced and honed over time, and then using feedback from my palate (which I have worked to develop as best I can) to help me evaluate the job I did, so as to make any improvements possible the next time. To me, this is basically a technician&#039;s job, albeit a fun one that allows me to interact with people, to provide them a sensory experience that they hopefully enjoy, and to taste a lot of great (or at least interesting) things myself. (One area where I see art/craft sneaking in would be inventing a sig drink, but that&#039;s not a regular occurrence for me.)

I&#039;m somewhat ambivalent to the movement towards per-cup brewing. Firstly because I&#039;ve tasted some very enjoyable Fetco brews in my time, but also because, though I love working with syphons, presses, and other filter brewing methods, many of these methods can lead to less-than-methodical processes that result in substandard brews -- and in particular lack of consistency between brews. Take the recent craze for Hario V60 pour-overs, for example. While it may be possible for one very dedicated barista to brew V60 pourovers repeatedly and consistently at an easy pace, what happens during a rush? And what happens when you have a staff of 3 or 6 or 10 baristas? Will your customer be happy with each cup they get, or will they start coming in only when it&#039;s slower, or only when they see certain staff on bar? To me, an abid, which when used with a paper filter produces the exact same taste profile as a pour-over, with less drama but far more consistency, is the clear winner for me in a commercial setting. 

I think many people fear the removal of craft or the introduction of automation because they feel that while it may increase consistency and bring up the floor in terms of quality, they believe it will bring down the ceiling, limiting the taste in the cup. I don&#039;t believe this is the case. A truly dedicated and skilled barista will apply his energies to exactly this area, making sure that they are getting the most out of any brewing method, including modifying the brewing method if necessary, or discarding it and moving on if they determine that it cannot provide the best results. And I believe that the introduction of technology that helps to control parameters (like the programmable bubbling that allows for consistently repeatable agitation in the Trifecta, for instance) or provide more accurate feedback (like the Extract Mojo) only helps this barista to have more control over this process, targetting improvements faster, and thus producing excellent results faster -- and more consistently. For those who fear that automation of this kind will lead to complacency, I would say that a barista that is prone to complacency is going to brew a terrible V60 anyway -- just think of all the little steps and attention to detail along the way required to do that correctly.

And finally, regarding the customer&#039;s ability (or lack thereof) to discern past the aesthetics to the quality in the cup (which brings to mind James&#039; post here: http://bit.ly/dvrLet), I would have to agree that currently I think most customers are more likely to be wowed by good latte art than they are by the espresso in that latte being brewed to 20% extraction. But I think that all of us have to believe that given enough opportunity to taste superior coffee, palates will become educated, and quality will step to the fore -- because we have experienced that transformation ourselves. In my lifetime I can also look to the evolution of the beer industry as proof. When I first started drinking 25 years ago, everyone I knew thought that macro-brewed lager was very good beer. Now almost no one I know does, despite how much money those companies spend on their commercials, packaging and marketing.</description>
		<content:encoded><![CDATA[<p>Great post David, thanks. I too find myself lining up on the side of ensuring I can make the best cup, and using whatever tech is available to do that, regardless of whether it diminishes the &#8216;craft&#8217;/'artistry&#8217;/hands-on nature of what I&#8217;m doing. When I work as a barista, I don&#8217;t ever really think of myself as an artist or craftsman (well, maybe when pouring latte art, and that only on a good day ;-). I see my job as bringing to bear the knowledge I&#8217;ve acquired of how coffee brews (and milk steams, etc.), using techniques and skills that I have practiced and honed over time, and then using feedback from my palate (which I have worked to develop as best I can) to help me evaluate the job I did, so as to make any improvements possible the next time. To me, this is basically a technician&#8217;s job, albeit a fun one that allows me to interact with people, to provide them a sensory experience that they hopefully enjoy, and to taste a lot of great (or at least interesting) things myself. (One area where I see art/craft sneaking in would be inventing a sig drink, but that&#8217;s not a regular occurrence for me.)</p>
<p>I&#8217;m somewhat ambivalent to the movement towards per-cup brewing. Firstly because I&#8217;ve tasted some very enjoyable Fetco brews in my time, but also because, though I love working with syphons, presses, and other filter brewing methods, many of these methods can lead to less-than-methodical processes that result in substandard brews &#8212; and in particular lack of consistency between brews. Take the recent craze for Hario V60 pour-overs, for example. While it may be possible for one very dedicated barista to brew V60 pourovers repeatedly and consistently at an easy pace, what happens during a rush? And what happens when you have a staff of 3 or 6 or 10 baristas? Will your customer be happy with each cup they get, or will they start coming in only when it&#8217;s slower, or only when they see certain staff on bar? To me, an abid, which when used with a paper filter produces the exact same taste profile as a pour-over, with less drama but far more consistency, is the clear winner for me in a commercial setting. </p>
<p>I think many people fear the removal of craft or the introduction of automation because they feel that while it may increase consistency and bring up the floor in terms of quality, they believe it will bring down the ceiling, limiting the taste in the cup. I don&#8217;t believe this is the case. A truly dedicated and skilled barista will apply his energies to exactly this area, making sure that they are getting the most out of any brewing method, including modifying the brewing method if necessary, or discarding it and moving on if they determine that it cannot provide the best results. And I believe that the introduction of technology that helps to control parameters (like the programmable bubbling that allows for consistently repeatable agitation in the Trifecta, for instance) or provide more accurate feedback (like the Extract Mojo) only helps this barista to have more control over this process, targetting improvements faster, and thus producing excellent results faster &#8212; and more consistently. For those who fear that automation of this kind will lead to complacency, I would say that a barista that is prone to complacency is going to brew a terrible V60 anyway &#8212; just think of all the little steps and attention to detail along the way required to do that correctly.</p>
<p>And finally, regarding the customer&#8217;s ability (or lack thereof) to discern past the aesthetics to the quality in the cup (which brings to mind James&#8217; post here: <a href="http://bit.ly/dvrLet" rel="nofollow">http://bit.ly/dvrLet</a>), I would have to agree that currently I think most customers are more likely to be wowed by good latte art than they are by the espresso in that latte being brewed to 20% extraction. But I think that all of us have to believe that given enough opportunity to taste superior coffee, palates will become educated, and quality will step to the fore &#8212; because we have experienced that transformation ourselves. In my lifetime I can also look to the evolution of the beer industry as proof. When I first started drinking 25 years ago, everyone I knew thought that macro-brewed lager was very good beer. Now almost no one I know does, despite how much money those companies spend on their commercials, packaging and marketing.</p>
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		<title>By: AndyS</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-299</link>
		<dc:creator>AndyS</dc:creator>
		<pubDate>Sat, 27 Mar 2010 18:10:55 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-299</guid>
		<description>I hope the link comes through this time:
http://search.japantimes.co.jp/cgi-bin/fg20100326d1.html</description>
		<content:encoded><![CDATA[<p>I hope the link comes through this time:<br />
<a href="http://search.japantimes.co.jp/cgi-bin/fg20100326d1.html" rel="nofollow">http://search.japantimes.co.jp/cgi-bin/fg20100326d1.html</a></p>
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		<title>By: AndyS</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-298</link>
		<dc:creator>AndyS</dc:creator>
		<pubDate>Sat, 27 Mar 2010 18:09:15 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-298</guid>
		<description>David:
As you know, there is, and always will be, a tension between automation and manual control. Automation should allow the barista to concentrate on just those few parameters that he or she would like to concentrate on, while entrusting the machine to accurately manage everything else. This is a huge advantage. 
But I think most folks realize that automation encourages a powerful and insidious tendency to lull us into complacency: &quot;The machine is doing its job, so I can relax.&quot; To the extent that automation dulls our perception, it hinders us as craftspeople.

Michael:
You make an excellent point about using a cafe&#039;s standard prep method as an educational tool for spurring quality home brewing. Ditto re: the frustrating breakdowns that come along with the high-tech approach.
But I think you exaggerate the consistency with which most baristas can brew using manual single-serve methods. When a cafe gets really busy, the single-serve coffee often suffers the most.

Oh yes, and here  we learn that it takes 30 years to perfect one&#039;s technique for pourover with cloth filter.  :)</description>
		<content:encoded><![CDATA[<p>David:<br />
As you know, there is, and always will be, a tension between automation and manual control. Automation should allow the barista to concentrate on just those few parameters that he or she would like to concentrate on, while entrusting the machine to accurately manage everything else. This is a huge advantage.<br />
But I think most folks realize that automation encourages a powerful and insidious tendency to lull us into complacency: &#8220;The machine is doing its job, so I can relax.&#8221; To the extent that automation dulls our perception, it hinders us as craftspeople.</p>
<p>Michael:<br />
You make an excellent point about using a cafe&#8217;s standard prep method as an educational tool for spurring quality home brewing. Ditto re: the frustrating breakdowns that come along with the high-tech approach.<br />
But I think you exaggerate the consistency with which most baristas can brew using manual single-serve methods. When a cafe gets really busy, the single-serve coffee often suffers the most.</p>
<p>Oh yes, and here  we learn that it takes 30 years to perfect one&#8217;s technique for pourover with cloth filter.  :)</p>
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		<title>By: Nick</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-297</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Sat, 27 Mar 2010 10:14:04 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-297</guid>
		<description>FYI, the Loring Smart Roast Kestrel S35 has no more automation than is available on pretty much any other roaster, namely PLC (programmable logic controller) roaster controls.  

Similar to its cousin, the Sirocco SR35, the unique features of the Kestrel are that it&#039;s a convection (air roasting) system in a drum configuration, and the cyclone/oxidizer that increases energy efficiency.

I have a similar topic&#039;ed blog post brewing in my head for portafilter.net. Glad to see these sorts of ideas out there! Thanks!</description>
		<content:encoded><![CDATA[<p>FYI, the Loring Smart Roast Kestrel S35 has no more automation than is available on pretty much any other roaster, namely PLC (programmable logic controller) roaster controls.  </p>
<p>Similar to its cousin, the Sirocco SR35, the unique features of the Kestrel are that it&#8217;s a convection (air roasting) system in a drum configuration, and the cyclone/oxidizer that increases energy efficiency.</p>
<p>I have a similar topic&#8217;ed blog post brewing in my head for portafilter.net. Glad to see these sorts of ideas out there! Thanks!</p>
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		<title>By: Dale</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-296</link>
		<dc:creator>Dale</dc:creator>
		<pubDate>Wed, 24 Mar 2010 10:21:57 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-296</guid>
		<description>Sorry - your point makes perfect sense - think I was referring to crafts done by one person rather than a team - from my experience instrument making- that involve a blend of both engineering and artistic skills, working in synergy  to create the end product</description>
		<content:encoded><![CDATA[<p>Sorry &#8211; your point makes perfect sense &#8211; think I was referring to crafts done by one person rather than a team &#8211; from my experience instrument making- that involve a blend of both engineering and artistic skills, working in synergy  to create the end product</p>
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		<title>By: jason</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-295</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Tue, 23 Mar 2010 10:52:49 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-295</guid>
		<description>I prefer to brew coffee in a pour over cone because it&#039;s easier to control the brewing parameters. Like pre-heating, dose, water applied, extraction yield, volume, and pressure profile (!!) -  all those things that are extremely difficult to measure in espresso. That&#039;s the craft right there: carefully measured and repeatable cups.</description>
		<content:encoded><![CDATA[<p>I prefer to brew coffee in a pour over cone because it&#8217;s easier to control the brewing parameters. Like pre-heating, dose, water applied, extraction yield, volume, and pressure profile (!!) &#8211;  all those things that are extremely difficult to measure in espresso. That&#8217;s the craft right there: carefully measured and repeatable cups.</p>
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		<title>By: David</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-294</link>
		<dc:creator>David</dc:creator>
		<pubDate>Tue, 23 Mar 2010 08:24:40 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-294</guid>
		<description>Michael - of course craft shouldn&#039;t suggest eschewing technology, but it is used (in coffee) in a way that implies something done by hand, using your own senses, as opposed to a series of measurements or something done with some automation. 

I take your point about a homebrew class and brew rolled into one, but I&#039;m sure you have some methods to maintain temp in your pourovers?

Or does it matter (in your opinion)?</description>
		<content:encoded><![CDATA[<p>Michael &#8211; of course craft shouldn&#8217;t suggest eschewing technology, but it is used (in coffee) in a way that implies something done by hand, using your own senses, as opposed to a series of measurements or something done with some automation. </p>
<p>I take your point about a homebrew class and brew rolled into one, but I&#8217;m sure you have some methods to maintain temp in your pourovers?</p>
<p>Or does it matter (in your opinion)?</p>
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		<title>By: michael Phillips</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-292</link>
		<dc:creator>michael Phillips</dc:creator>
		<pubDate>Tue, 23 Mar 2010 01:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-292</guid>
		<description>My grasp of proper definitions for words is slight at best but I didn’t realize that the term craft meant eschewing technology.  In our shops we have an interesting perspective on at least the retail part of your argument.  Our silver lake store was the first of ours to begin brewing by the cup with clovers.  We loved the control it gave us over brewing parameters and the cups that came out of it.  So much so that we eventually changed over two more of our shops in Chicago to brewing every cup to order on clovers.  The theater around the technology to an extent became a problem of its own.  People were so fascinated with it that they were not coming in for a cup of Finca Matalapa from El Salvador, they were coming in for a cup of clover coffee.  We have recently changed over one of our Chicago locations that was using clover to pourover V60s.  I assure you this was not done to increase the theater of it all.  One reason for the change is that high technology has high maintenance.  When was the last time you had to call a tech out for your pour over kettle breaking down?  The other more important reason is that one of the things we are doing with coffee is trying to make it approachable yes?  While we love people coming to our shops for drinks we love even more when that learn that they can make amazing coffee at home.  High tech or even low tech brewers that deal with mass production do nothing for this cause.  It keeps the whole process a mystery that is unattainable.  We prove to people everyday that with a few low cost tools and great beans they can make an excellent cup of coffee.  The clovers (the trifecta as well) will never do that.  I think you also may be a bit off base in insinuating that pourovers are so inconsistent in the hands of a properly trained barista.  Those that have a fetish for that other techno wonder the extract mojo would be far more satisfied with what they get out of V60s compared to clovers.  Add on to that how burned the industry felt when we all embraced the last wonder and I think its understandable that something fresh on the market needs to prove itself before it attracts hordes of adoring followers.  Perhaps I’m being Naïve but I think more so now than ever a critical mass of people are interested in making a better cup.  Granted we are not all taking the same road and some are certainly more successful than others, but I will at least give credit for good intentions.</description>
		<content:encoded><![CDATA[<p>My grasp of proper definitions for words is slight at best but I didn’t realize that the term craft meant eschewing technology.  In our shops we have an interesting perspective on at least the retail part of your argument.  Our silver lake store was the first of ours to begin brewing by the cup with clovers.  We loved the control it gave us over brewing parameters and the cups that came out of it.  So much so that we eventually changed over two more of our shops in Chicago to brewing every cup to order on clovers.  The theater around the technology to an extent became a problem of its own.  People were so fascinated with it that they were not coming in for a cup of Finca Matalapa from El Salvador, they were coming in for a cup of clover coffee.  We have recently changed over one of our Chicago locations that was using clover to pourover V60s.  I assure you this was not done to increase the theater of it all.  One reason for the change is that high technology has high maintenance.  When was the last time you had to call a tech out for your pour over kettle breaking down?  The other more important reason is that one of the things we are doing with coffee is trying to make it approachable yes?  While we love people coming to our shops for drinks we love even more when that learn that they can make amazing coffee at home.  High tech or even low tech brewers that deal with mass production do nothing for this cause.  It keeps the whole process a mystery that is unattainable.  We prove to people everyday that with a few low cost tools and great beans they can make an excellent cup of coffee.  The clovers (the trifecta as well) will never do that.  I think you also may be a bit off base in insinuating that pourovers are so inconsistent in the hands of a properly trained barista.  Those that have a fetish for that other techno wonder the extract mojo would be far more satisfied with what they get out of V60s compared to clovers.  Add on to that how burned the industry felt when we all embraced the last wonder and I think its understandable that something fresh on the market needs to prove itself before it attracts hordes of adoring followers.  Perhaps I’m being Naïve but I think more so now than ever a critical mass of people are interested in making a better cup.  Granted we are not all taking the same road and some are certainly more successful than others, but I will at least give credit for good intentions.</p>
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		<title>By: Rich W</title>
		<link>http://theotherblackstuff.ie/thoughts/consistency-vs-craft/comment-page-1/#comment-291</link>
		<dc:creator>Rich W</dc:creator>
		<pubDate>Mon, 22 Mar 2010 23:16:31 +0000</pubDate>
		<guid isPermaLink="false">http://theotherblackstuff.ie/?p=1114#comment-291</guid>
		<description>fwiw, I&#039;d love to be able to buy a Loring.  I work with an Ambex 30 with ProfilePlus software and a Toper 10 with a gas valve as the only control.  There&#039;s no question here that being able to visually follow a profile on a computer screen makes roasting a billion times more repeatable.  If I can get something that provides even more feedback, I&#039;m all for it.

As the other points, I&#039;ll suggest there are those of us (myself among them) who will use &quot;craft&quot; as a defense because we&#039;ve made our investments in equipment several years ago and they&#039;re not all the newest toys.  It&#039;s a heckuva lot easier for someone starting from scratch to buy shiny stuff with gauges than for an established operation to junk it&#039;s (still productive) capital equipment for more expensive stuff using only existing cash flow for those purchases.

Others may disagree.  But that&#039;s up there with the reasons we&#039;re not running a Slayer and a 4 siphon bar with halogens (location/demand being #1 and #2).  That time will come. But for now &quot;craft&quot; will have to do!</description>
		<content:encoded><![CDATA[<p>fwiw, I&#8217;d love to be able to buy a Loring.  I work with an Ambex 30 with ProfilePlus software and a Toper 10 with a gas valve as the only control.  There&#8217;s no question here that being able to visually follow a profile on a computer screen makes roasting a billion times more repeatable.  If I can get something that provides even more feedback, I&#8217;m all for it.</p>
<p>As the other points, I&#8217;ll suggest there are those of us (myself among them) who will use &#8220;craft&#8221; as a defense because we&#8217;ve made our investments in equipment several years ago and they&#8217;re not all the newest toys.  It&#8217;s a heckuva lot easier for someone starting from scratch to buy shiny stuff with gauges than for an established operation to junk it&#8217;s (still productive) capital equipment for more expensive stuff using only existing cash flow for those purchases.</p>
<p>Others may disagree.  But that&#8217;s up there with the reasons we&#8217;re not running a Slayer and a 4 siphon bar with halogens (location/demand being #1 and #2).  That time will come. But for now &#8220;craft&#8221; will have to do!</p>
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